Playing makes you grow!

Founded in 1999, Juguetón is the largest toy retailer in El Salvador and Latin America with over 10,000 toys distributed across a wide range of brands, prices, sizes, colors and origins.

A dream come true for children and their parents!

A product of a strategic alliance, the chain of Juguetón stores is the most extensive in Latin America, with over 50 retail location distributed in: Ecuador, Dominican Republic, Costa Rica, Guatemala and El Salvador.

Juguetón has over 25,000 novel and innovative toys of the best quality in each of its locations.

Over the last 19 years, Juguetón has brought happiness to homes across El Salvador.  Its objective is to create a specialized service for families while creating a warm and cozy atmosphere that continues to be ample and fun.

Juguetón has four locations in El Salvador:

1) Bulevar Los Próceres
2) the intersection at Paseo General Escalón and Avenida Masferrer
3) Multiplaza
4) Metrocentro San Salvador.